TEA HOUSE COLLECTION
PEPSI LIPTON PARTNERSHIP
A “TEA house in a bottle” was the inspiration for the visual identity created for a super premium line of Pure Leaf Iced Tea. THE TRI-LEAF REINTERPRETED AS AN ICON helPs reinforce a premium aesthetic.
a proprietary bottle shape worthy of a tea house plays a vital role in telling the tea house story.
Scope included graphic and structural design.
A Culinary aesthetic and Artisanal ingredients are featured on Packs designed specifically for the club channel.
PURE LEAF, LEAF TEA
“Celebrate the TRI-leaf” and Romanticize each blend and place of origin werE our goals in creating an identity for Pure Leaf, leaf tea.
A SERIES OF ORIGIN INSPIRED PATTERNS AND STAMPS WERE developed TO ESTABLISH AUTHENTICITY AND ENRICH THE ORIGIN STORY.
The design was adapted for the food service channeL and is offered in easy to dispense structures with matte and gloss detail.
PURE LEAF MATCHA
The vivid beauty of Pure Leaf Matcha powder was the inspiration behind the creation of the matcha tri-leaf.
We are all smiles about the launch of infants’ Mylicon. THE VISUAL IDENTITY LEVERAGEs BRAND EQUITIES and communicates to parents in a credible and reassuring tone-of-voice.
kid-friendly and parent-approved! The Mylicon Tummy Relief character was developed to represenT friendship with a dose of light-hearted comfort.
GOODBODY BAKED GOODS
The re-branding of goodbody baked goods embodied a wholesome spirit of upbeat goodness. OUR GOAL WAS TO REINFORCE The Essential Goodbody truth: gluten-free can be delicious and enjoyable.
promoting the Goodbody spirit far and wide was a feel-good mission For the toast team.
Establishing Paqit as a modern cosmetic company committed to providing "clean skincare" for an on-the-go lifestyle was Our goal in creating thE identity.
The brandmark features clean and honest letterforms and an elevated “i” to reinforce the idea that you can take “Paqit” with you.
THE CHILDREN'S LEARNING CENTER
The Children’s learning center is FULL of possibility, learning anD wonder. The visual identity was designed to communicate a sense of place and friendly accessibility.
OKO FROZEN YOGURT
A STRONG CULINARY FOUNDATION SET OKO FROZEN YOGURT APART FROM THE COMPETITION. WE ADDED A BIT OF SOPHISTICATED WHIMSY AND CREATED AN IDENTITY THAT IS ACCESSIBLE AND FUN.
Scope included store graphics and team building material.